Consumer behaviour
Sethna, Zubin2016
Books
Find it!
Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe's third edition of 'Consumer Behaviour' now features increased coverage of social media, digital consumption and up to date marketing practice. Examples and case studies from global brands including Spotify, Instagram, and Amazon are threaded throughout the text, and students' understanding and retention of the knowledge is encouraged through innovative learning features including: 'how to impress your examiner' boxes; 'consumer behaviour in action' boxes; 'challenging the status quo' boxes; and much more.
Main title:
Author:
Sethna, Zubin, authorBlythe, Jim, author
Edition:
3rd edition / Zubin Sethna & Jim Blythe.
Imprint:
Los Angeles : SAGE, [2016]©2016
Collation:
499 pages ; 25 cm
Notes:
Previous edition: published as by Jim Blythe. 2013.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781473919136 (pbk. :)
Dewey class:
658.8342
Language:
English
Added title:
BRN:
1837671