Marketing strategy case book
2013
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'Marketing Strategy Case Book' is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to formulate and implement strategies to overcome them.
Main title:
Marketing strategy case book / edited by Alvin Lee, Mark Edwards.
Author:
Imprint:
Cambridge : Cambridge University Press, 2013.
Collation:
100 pages
ISBN:
9781107607309 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1837053