Marketing communications management : analysis, planning, implementation
Copley, Paul, 1952-2014
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Truly comprehensive and international in its scope, this text makes critical reflections on the most important issues in marketing communications.
Main title:
Author:
Edition:
Second edition.
Imprint:
Los Angeles : SAGE, 2014.
Collation:
xv, 464 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.Includes bibliographical references and index.
ISBN:
9780857027870 (pbk)
Dewey class:
658.802658.802
Language:
English
BRN:
1836872