Handbook of service business : management, marketing, innovation and internationalisation
2016
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Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary handbook provides a critical and multi-disciplinary review of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringing together eminent scholars from economics, management, sociology, public policy, planning and geography.
Main title:
Handbook of service business : management, marketing, innovation and internationalisation / edited by J.R. Bryson and P.W. Daniels.
Author:
Bryson, J. R., 1963-, editorDaniels, P. W., editor
Imprint:
Cheltenham, UK : Edward Elgar Publishing, 2016.
Collation:
464 pages ; 25 cm.
Series title:
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781786434944 (pbk. :)
Dewey class:
338.4
Language:
English
BRN:
1828722