Essentials of services marketing
Wirtz, Jochen2018
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'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Main title:
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
Author:
Wirtz, Jochen, authorLovelock, Christopher H., author
Edition:
3rd edition.
Imprint:
Harlow, England : Pearson, [2018]©2018
Collation:
670 pages : illustrations (black and white, and colour) ; 28 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292089959 (pbk. :)
Dewey class:
658.8
Language:
English
BRN:
1820404