Frugal innovation : how to do more with less
Radjou, Navi2015
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Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement.
Main title:
Frugal innovation : how to do more with less / Navi Radjou, Jaideep Prabhu.
Author:
Imprint:
London : Economist, 2015.
Collation:
256 pages ; 22 cm
ISBN:
9781781253755 (pbk)
Dewey class:
658.4063658.4063
Local class:
658.4063 RAD
Language:
English
BRN:
1809661