Principles of services marketing
Palmer, Adrian2014
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Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Main title:
Principles of services marketing / Adrian Palmer.
Author:
Edition:
Seventh edition.
Imprint:
Maidenhead, Berkshire : McGraw-Hill Education, [2014]©2014
Collation:
xviii, 495 pages : illustrations (black and white) ; 27 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780077152345 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1806992