Advertising campaign strategy : a guide to marketing communication plans
Strausbaugh, Kirsten2014
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This work not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.
Main title:
Advertising campaign strategy : a guide to marketing communication plans / by Kirsten Strausbaugh, Donald Parente.
Author:
Edition:
5th edition.
Imprint:
Australia : South-Western, 2014.
Collation:
432 pages ; 25 cm
ISBN:
9781133434801 (pbk)
Dewey class:
659.113659.113
Language:
English
BRN:
1805029