Consumer behavior : science and practice
Kardes, Frank R.2011
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Main title:
Consumer behavior : science and practice / Frank R. Kardes, Thomas W. Cline, Maria L. Cronley.
Imprint:
[Mason, Ohio?] : South-Western Cengage Learning, c2011.
Collation:
xx, 459 p. : ill. (chiefly col.), col. ports. ; 26 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780538746861 (pbk)
Dewey class:
658.8342658.8342
Language:
English
BRN:
1801128