Entrepreneurship
Bygrave, William D., 1937-2013
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How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results.
Main title:
Entrepreneurship / William Bygrave and Andrew Zacharakis.
Author:
Edition:
3rd edition.
Imprint:
Hoboken, New Jersey : John Wiley & Sons, 2013.
Collation:
632 pages
Notes:
Previous edition: 2011.
ISBN:
9781118582893 (pbk)
Dewey class:
658.421658.421 BYG
Language:
English
BRN:
1768289