Global marketing
Hollensen, Svend2013
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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Main title:
Global marketing / Svend Hollensen.
Author:
Edition:
6th edition.
Imprint:
Boston, Massachusetts : Pearson, 2013.
Collation:
876 pages ; 27 cm
Notes:
Previous edition: 2011.
ISBN:
9780273773160 (pbk)
Dewey class:
658.84658.84
Language:
English
BRN:
1757221