Essentials of strategic management
Hunger, J. David, 1941-2011
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This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy.
Main title:
Essentials of strategic management / J. David Hunger, Thomas L. Wheelen.
Edition:
5th ed., International ed.
Imprint:
Boston, [Mass.] ; London : Prentice Hall, c2011.
Collation:
206 p. ; 24 cm.
Notes:
Previous ed.: 2007.Includes bibliographical references and index.
ISBN:
9780132478816 (pbk)
Dewey class:
658.4012658.4012
Language:
English
BRN:
1756322