International business
Peng, Mike W., 1968-2011
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This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
Main title:
International business / Mike W. Peng and Klaus E. Meyer.
Imprint:
London : Cengage Learning, c2011.
Collation:
xxx, 645 p. : col. ill., col. maps, col. ports. ; 26 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781408019566 (pbk)
Dewey class:
338.88338.88
Language:
English
Subject:
BRN:
1747611