Principles and practice of marketing
Blythe, Jim2009
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Main title:
Principles and practice of marketing / Jim Blythe.
Author:
Edition:
2nd ed.
Imprint:
Andover : South-Western Cengage Learning, c2009.
Collation:
xxi, 744 p. : col. ill. ; 28 cm.
Notes:
Previous ed.:London: Thomson, 2006.Includes bibliographical references and index.
ISBN:
9781408011478 (pbk)
Dewey class:
658.8658.8658.822
Local class:
658.8 BLY
Language:
English
Subject:
BRN:
1743911