Marketing management : a customer-oriented approach
2009
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Place reservation for Marketing management : a customer-oriented approachThis text provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm's customers. It integrates the concepts of marketing and management, making it more interdisciplinary. It contains critical thinking exercises and chapter summaries.
Main title:
Marketing management : a customer-oriented approach / edited by Kenneth E. Clow, Donald Baack.
Author:
Imprint:
London : SAGE, 2009.
Collation:
600 p. ; 28 cm.
ISBN:
9781412963121 (hbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1741004
Find it!
Total copies: 1
Available: 1
Place reservation for Marketing management : a customer-oriented approach