Global e-commerce : impacts of national environment and policy
2011
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Place reservation for Global e-commerce : impacts of national environment and policyThis collection of case studies of eight countries demonstrates how the Internet and e-commerce are being adapted by firms to reinforce their existing relationships with customers and business partners. It shows how rather than creating a borderless economy, e-commerce strongly reflects existing local patterns of business.
Main title:
Global e-commerce : impacts of national environment and policy / Kenneth L. Kraemer ... [et al.].
Author:
Imprint:
Cambridge : Cambridge University Press, 2011.
Collation:
466 p. : ill. ; 23 cm.
ISBN:
9781107403468 (pbk)
Dewey class:
381.142381.142
Language:
English
BRN:
1736720
Find it!
Total copies: 1
Available: 1
Place reservation for Global e-commerce : impacts of national environment and policy