Advertising and promotion : an integrated marketing communications perspective
Belch, George E. (George Edward), 1951-2004
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Main title:
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Edition:
6th international ed.
Imprint:
Boston, Mass. ; London : McGraw-Hill/Irwin, 2004.
Collation:
1 v (various pagings) : col. ill ; 28cm. + 1 CD-ROM.
Series title:
Notes:
Previous ed.: 2001.Includes bibliographical references and index.
ISBN:
9780072866148 (set)0072866144 (set)9780072536768 (US ed)0072536764 (US ed)9780073041230 (CDROM)0073041238 (CDROM)9780071214384 (CDROM)0071214380 (CDROM)
Dewey class:
659.1659.1
Language:
English
BRN:
173047