Developing new business ideas : a step-by-step guide to creating new business ideas worth backing
Bragg, Andrew2005
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Featuring high-profile case studies, exercises and checklists, this text offers a practical guide to developing your idea from a pipe dream into a viable business.
Main title:
Developing new business ideas : a step-by-step guide to creating new business ideas worth backing / Andrew Bragg and Mary Bragg.
Author:
Imprint:
Harlow : Financial Times Prentice Hall, 2005.
Collation:
xxi, 266 p. : ill. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780273663256 (pbk)
Dewey class:
658.11658.11
Language:
English
Subject:
BRN:
1728761