Relationship marketing : creating stakeholder value
Christopher, Martin2002
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Place reservation for Relationship marketing : creating stakeholder valueThe authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical.
Main title:
Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne.
Edition:
[Rev. ed.].
Imprint:
Oxford : Butterworth-Heinemann, 2002.
Collation:
xvi, 242 p. : ill. ; 24 cm.
Notes:
Previous ed.: 1991.Includes bibliographical references and index.
ISBN:
9780750648394 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1724468
Find it!
Total copies: 2
Available: 1
Place reservation for Relationship marketing : creating stakeholder value