Marketing management : a relationship approach
Hollensen, Svend2010
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This work is written for people, mainly students, who want to know how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.
Main title:
Marketing management : a relationship approach / Svend Hollensen.
Author:
Edition:
2nd ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2010.
Collation:
xxxv, 656 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2003.Includes bibliographical references and index.
ISBN:
9780273706830 (pbk)
Dewey class:
658.802658.802
Language:
English
BRN:
1709026