Principles of services marketing
Palmer, Adrian2011
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Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Main title:
Principles of services marketing / Adrian Palmer.
Author:
Edition:
6th ed.
Imprint:
London : McGraw-Hill, c2011.
Collation:
xvii, 525 p. : ill. ; 27 cm.
Notes:
Previous ed.: 2008.Includes bibliographical references and index.
ISBN:
9780077129514 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1697797