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Thumbnail for Innovation management : strategy and implementation using the pentathlon framework : includes 77 innovation case studies - from the service and manufacturing sectors from around the globe

Innovation management : strategy and implementation using the pentathlon framework : includes 77 innovation case studies - from the service and manufacturing sectors from around the globe

Goffin, Keith2010
Books
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation.
Edition:
2nd ed.
Imprint:
Basingstoke : Palgrave Macmillan, 2010.
Collation:
xxiii, 395 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2005.Includes bibliographical references and index.
ISBN:
9780230205826 (pbk)
Dewey class:
658.406658.406
Language:
English
BRN:
1683166
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