Advertising : new techniques for visual seduction
Stoklossa, Uwe2007
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This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. It explores the world of visual perception, optical tricks and illusion.
Main title:
Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen.
Author:
Imprint:
London : Thames & Hudson, 2007.
Collation:
270 p. : ill. (chiefly col.), ports. (some col.) ; 30 cm.
Notes:
Includes index.Translated from the German.
ISBN:
9780500513408 (hbk)
Dewey class:
741.67741.67
Local class:
741.67 STO
Language:
EnglishGerman
Added title:
BRN:
1681526