Marketing communications : a European perspective
Pelsmacker, Patrick de, 1957-2013
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Main title:
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Edition:
5th edition.
Imprint:
Harlow, England : Pearson, 2013.
Collation:
640 pages ; 27 cm
Notes:
Previous ed.: Harlow: Financial Times Prentice Hall, 2010.Includes bibliographical references and index.
ISBN:
9780273773221 (pbk)
Dewey class:
658.802658.802
Language:
English
BRN:
1662080