E-commerce : business, technology, society
Laudon, Kenneth C., 1944-2013
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This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Main title:
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Edition:
Ninth edition, Global edition.
Imprint:
Boston : Pearson, 2013.
Collation:
905 pages : illustrations (black and white, and blue) ; 26 cm
Variant title:
Cover and spine title: E-commerce 2013
Notes:
Previous edition: 2012.Includes bibliographical references and index.
ISBN:
9780273779353 (pbk)
Dewey class:
658.872658.872
Language:
English
Added title:
Related title:
E-commerce [electronic resource] : business, technology, society
BRN:
1625522