Hands-on social marketing : a step-by-step guide to designing change for good
Weinreich, Nedra Kline2011
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Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
Main title:
Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich.
Author:
Weinreich, Nedra Kline, author
Edition:
Second edition.
Imprint:
Los Angeles : SAGE, [2011]©2011
Collation:
xiv, 309 pages : illustrations ; 28 cm
Notes:
Previous edition: 1999.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781412953696 (pbk. :)
Local class:
658.8 WEI
Language:
English
BRN:
1582913