Services marketing
Bateson, John E. G.2011
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This textbook examines the use of services marketing as a competitive tool from a uniquely broad perspective. It explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.
Main title:
Edition:
4th ed., International ed. / John E.G. Bateson, K. Douglas Hoffman.
Imprint:
[Mason, Ohio?] : South-Western Cengage Learning, c2011.
Collation:
xviii, 468 p. : ill. ; 26 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780538476454 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1582862