Mastering business planning and strategy : the power and application of strategic thinking
Elkin, Paul2007
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This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change.
Main title:
Author:
Edition:
2nd ed.
Imprint:
London : Thorogood, c2007.
Collation:
vii, 176 p. : ill. ; 21 cm.
Notes:
Previous ed.: 1998.
ISBN:
9781854183293 (pbk)
Dewey class:
658.4012658.4012
Language:
English
Subject:
BRN:
1565220