Handbook of business-to-business marketing
2012
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Targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of business-to-business marketing domain, this volume will prove an invaluable resource. It is also useful for practitioners who want to be aware of the current state of knowledge in their domains.
Main title:
Handbook of business-to-business marketing / edited by Gary L. Lilien, Rajdeep Grewal.
Imprint:
Cheltenham, UK : Edward Elgar, [2012]©2012
Collation:
xxii, 772 pages : illustrations (black and white) ; 25 cm
Notes:
Published in association with the Institute for the Study of Business Markets.Includes bibliographical references and index.
ISBN:
9781781005361 (pbk)
Dewey class:
658.804658.804
Language:
English
BRN:
1563715