Marketing plans : how to prepare them, how to use them
McDonald, Malcolm2011
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Place reservation for Marketing plans : how to prepare them, how to use themIn this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
Edition:
7th ed. / Malcolm McDonald, Hugh Wilson.
Imprint:
Chichester : Wiley, 2011.
Collation:
xvi, 573 p. : ill. (chiefly col.) ; 25 cm.
Notes:
Previous ed.: Oxford: Butterworth-Heinemann, 2007.Includes bibliographical references and index.
ISBN:
9780470669976 (pbk)
Dewey class:
658.802658.802658.8
Local class:
658.802 MAC
Language:
English
BRN:
1541549
Find it!
Total copies: 3
Available: 3
Place reservation for Marketing plans : how to prepare them, how to use them