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Business-to-business marketing : relationships, networks & strategies

Ellis, Nick2011
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This work provides a comprehensive introduction to the main theoretical and managerial issues of business to business marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.
Main title:
Business-to-business marketing : relationships, networks & strategies / Nick Ellis.
Author:
Ellis, Nick
Imprint:
Oxford : Oxford University Press, c2011.
Collation:
xxvii, 351 p. : ill. ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780199551682 (pbk)
Dewey class:
658.8658.8658.8 ELL
Local class:
658.8 ELL
Language:
English
Subject:
Industrial marketingBusiness and Management
BRN:
1536324
Bookmark link:
https://southend.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1536324

Find it!
Remove Business-to-business marketing : relationships, networks & strategies from your current listSave Business-to-business marketing : relationships, networks & strategies to your current list

Total copies: 8

Available: 8

Availability by location
Place reservation for Business-to-business marketing : relationships, networks & strategies
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