Making innovation work : how to manage it, measure it, and profit from it
Davila, Tony2012
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This text presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation.
Main title:
Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Robert Shelton and Marc J. Epstein.
Edition:
Updated ed.
Imprint:
Upper Saddle River, N.J. : Financial Times/Prentice Hall ; London : Pearson Education [distributor], 2012.
Collation:
368 p. ; 23 cm.
Notes:
Previous ed.: Upper Saddle River, N.J.: Wharton School, 2006.
ISBN:
9780133092585 (hbk)
Dewey class:
658.4063658.4063
Language:
English
BRN:
1526540
