Marketing : concepts and strategies
2012
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'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.
Main title:
Marketing : concepts and strategies / Sally Dibb ... [et al.].
Author:
Edition:
6th ed.
Imprint:
Andover : Cengage Learning, 2012.
Collation:
xviii, 815 p. : col. ill. ; 26 cm.
ISBN:
9781408032145 (pbk)
Dewey class:
658.8658.8
Language:
English
Subject:
BRN:
1523275