Marketing across cultures
Usunier, Jean-Claude2005
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'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
Main title:
Edition:
4th ed. / Jean-Claude Usunier, Julie Anne Lee.
Imprint:
Harlow : Financial Times Prentice Hall, 2005.
Collation:
xx, 573 p. ; 25 cm.
Notes:
Previous ed.: 2000.Includes bibliographical references and index.
ISBN:
9780273685296 (pbk)
Dewey class:
658.84658.84
Language:
English
Subject:
BRN:
1488813