Strategy for tourism
Tribe, John2016
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An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this edition covers strategic management in a variety of tourism contexts. In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment.
Main title:
Strategy for tourism / John Tribe.
Author:
Tribe, John, author
Edition:
Second edition.
Imprint:
Oxford : Goodfellow Publishers Ltd, 2016.
Collation:
viii, 280 pages : illustrations (black and white) ; 25 cm
Notes:
Previous edition: 2010.Includes bibliographical references and index.
ISBN:
9781910158623 (pbk)
Language:
English
BRN:
1484887