The SAGE handbook of public relations
2010
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This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
Main title:
The SAGE handbook of public relations / edited by Robert L. Heath.
Imprint:
London : SAGE, 2010.
Collation:
784 p. ; 26 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781412977814 (pbk)
Dewey class:
659.2659.2
Language:
English
Added title:
BRN:
1482148