Product strategy and management
Baker, Michael John2007
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This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
Main title:
Product strategy and management / Michael Baker and Susan Hart.
Edition:
2nd ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2007.
Collation:
552 p. : ill. ; 25 cm.
Notes:
Previous ed.: 1999.
ISBN:
9780273694502 (pbk)
Dewey class:
658.56658.5038
Language:
English
BRN:
1474398