Marketing : concepts and strategies
2005
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Main title:
Author:
Edition:
5th European ed. / Sally Dibb ... [et al.].
Imprint:
Boston, Mass. ; Abingdon : Houghton Mifflin, 2005.
Collation:
xviii, 878 p. : col. ill. ; 26 cm.
Notes:
Previous ed.: 2000.Includes bibliographical references and index.
ISBN:
9780618532032 (pbk)061853203X (pbk)
Dewey class:
658.8658.8
Language:
English
Subject:
BRN:
146308