Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James, 1952-2008
Books
Based on the theory that a brand is the total perception a customer has of a company, its products or services, 'Branding Your Business' is a practical guide for independent business owners looking to increase recognition of their company.
Main title:
Author:
Imprint:
London : Kogan Page, 2008.
Collation:
xii, 255 p. : ill. ; 24 cm.
Series title:
Notes:
At head of title: The Sunday Times.Includes bibliographical references (p. 247-249) and index.
ISBN:
9780749450731 (pbk)
Dewey class:
658.827658.827
Local class:
658.827
Language:
English
Added title:
Subject:
BRN:
1456831