Principles of marketing
Brassington, Frances2006
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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
Main title:
Principles of marketing / Frances Brassington, Stephen Pettitt.
Edition:
4th ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2006.
Collation:
xxxi, 1264 p. : col. ill. ; 27 cm. + Internet access card.
Notes:
Previous ed.: 2003.Text on inside cover.Includes bibliographical references and index.
ISBN:
9781405846349 (pbk)
Local class:
ZB
Language:
English
Subject:
BRN:
1440800