Services marketing : integrating customer focus across the firm
2012
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Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Author:
Edition:
2nd European ed. / Alan Wilson ... [et al.].
Imprint:
London : McGraw-Hill Higher Education, c2012.
Collation:
xxv, 559 p. : ill. (chiefly col.) ; 27 cm.
Notes:
Previous ed.: 2008.Includes bibliographical references and index.
ISBN:
9780077131715 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1435491