How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing
Patten, Dave2008
Books
This practical guide shows how a basic grasp of the essentials can revitalise any service or product-led industry. All aspects of research, selling and promotion are covered in this highly successful handbook for small businesses.
Main title:
Edition:
6th ed.
Imprint:
London : Kogan Page, 2008.
Collation:
vii, 262 p. : ill. ; 24 cm.
Series title:
Notes:
Previous ed.: published as Successful marketing for the small business. 2001.Includes bibliographical references and index.
ISBN:
9780749451455 (pbk)
Local class:
658.8
Language:
English
Added title:
BRN:
1434423