Wally Olins : the brand handbook
Olins, Wally2008
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Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
Main title:
Author:
Imprint:
London : Thames & Hudson, 2008.
Collation:
112 p. : ill. (chiefly col.), ports. (some col.) ; 23 cm.
Notes:
Includes index.
ISBN:
9780500514085 (hbk)
Dewey class:
658.827658.827
Language:
English
BRN:
1431064