Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand
Lashinsky, Adam2012
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Based on numerous interviews, this book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the post-Jobs era.
Main title:
Author:
Imprint:
London : John Murray, 2012.
Collation:
viii, 222 p. : 1 ill. ; 24 cm.
Notes:
Includes index.
ISBN:
9781848547223 (pbk)
Language:
English
Subject:
BRN:
1427408