Marketing communications : an integrated approach
Smith, P. R. (Paul Russell), 1957-2004
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This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
Main title:
Marketing communications : an integrated approach / P.R. Smith & Jonathan Taylor.
Edition:
4th ed.
Imprint:
London : Kogan Page, 2004.
Collation:
xvi, 696 p., [16] p. of plates : ill. (some col.), facsims. (some col.), forms ; 25 cm.
Notes:
Previous ed.: 2002.Includes bibliographical references and index.
ISBN:
9780749442651 (pbk)
Language:
English
BRN:
1398065