Advertising is dead - long live advertising!
Himpe, Tom2006
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As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.
Main title:
Advertising is dead - long live advertising! / Tom Himpe ; foreword by Will Collin.
Author:
Imprint:
London : Thames & Hudson, 2006.
Collation:
224 p. : ill. (chiefly col.), col. map ; 29 cm.
Notes:
Includes bibliographical references (p. 220-221) and index.
ISBN:
9780500513149 (hbk)
Dewey class:
659.1659.1
Language:
English
BRN:
1356829