Marketing
Blythe, Jim2006
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Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers.
Main title:
Marketing / Jim Blythe.
Author:
Imprint:
London : SAGE, 2006.
Collation:
vi, 184 p. ; 21 cm.
Notes:
Includes bibliographical references (p. 174) and index.
ISBN:
9781412910347 (pbk)
Language:
English
BRN:
1353930