What is strategy - and does it matter?
Whittington, Richard, 1958-2001
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This book introduces a difficult and controversial management topic to students at undergraduate and MBA level. It provides new insights on fundamental problems that will help experienced practitioners grasp the opportunities of the changing world.
Main title:
What is strategy - and does it matter? / Richard Whittington.
Author:
Edition:
2nd ed.
Imprint:
London : Thomson Learning, 2001.
Collation:
x, 151p. : ill. ; 24 cm.
Notes:
Previous ed.: London: Routledge, 1993.Includes bibliographical references (p. 131-146) and index.
ISBN:
9781861523778 (pbk)
Language:
English
BRN:
1339114