International marketing
Czinkota, Michael R.2013
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'International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.
Main title:
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Edition:
10th ed., International ed.
Imprint:
[Mason, Ohio?] : South-Western Cengage Learning, c2013.
Collation:
xxxv, 677 p. : ill. (chiefly col.), col. maps ; 28 cm.
Notes:
Previous ed.: 2010.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781133588399 (pbk. :)
Dewey class:
658.84
Language:
English
BRN:
1336805