Marketing kit for dummies
Hiam, Alexander2009
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This work is a guide to marketing products, ideas and concepts. Readers will find updated information on producing marketing materials for ad campaigns and publicity, as well as sales letters, promotions, and Web sites.
Main title:
Marketing kit for dummies / by Alexander Hiam.
Author:
Edition:
3rd ed.
Imprint:
Hoboken, N.J. : Wiley, c2009.
Collation:
xvi, 368 p. : ill. ; 24 cm. + 1 computer optical disc.
Notes:
Previous ed.: 2005.CD-ROM.Includes index.
ISBN:
9780470401156 (pbk)
Local class:
658.8
Language:
English
Subject:
BRN:
1321396